Blazendary, New York.

1.64M YouTube subscribers · #1 luxury seller on Whatnot.

Blazendary is a New York–based luxury commerce and media company built on fashion, entertainment, and a digital department store foundation.

Founded in 2014 by creator and entrepreneur Giancarlo Purch, on the internet since 2009, Blazendary has evolved from a viral YouTube channel into one of the most influential fashion-resale live streams in the world, powered by authenticity, personality, and the community it's built on.

Every piece is carefully sourced globally, then photographed, streamed live, and shipped with precision from our headquarters in New York. Reaching millions across Whatnot, YouTube, TikTok, Instagram, and Snapchat.

More than resale. More than content. The future of entertainment-driven live shopping.

Recently Sold.

Updated Oct 30, 2026

596 pieces sold for over $1,000 in the last 60 days, live on Whatnot. A few of the big ones.

Sold · Sep 7

Sold · Sep 3

Sold · Sep 3

Sold · Sep 28

Sold · Sep 12

Sold · Sep 7

Sold · Oct 14

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Sold · Oct 26

Sold · Sep 28

Sold · Oct 14

Sold · Sep 18

Sold · Oct 17

Sold · Oct 28

Sold · Oct 17

Sold · Oct 6

Sold · Oct 26

Sold · Oct 21

Sold · Oct 23

Sold · Sep 7

Catch the next one live →Prices are what each piece sold for on Whatnot. Tap a piece to see its certificate.

By the figures.

The real numbers, by platform.

Inside the operation.

Who we've worked with.

Tap any brand below to open the case study. Closer relationships up top. One-off campaigns in the list at the bottom.

Giancarlo Purch.

25, NYC, on the internet since 2009.

2014

Started posting at 14

Built the channel out of North Carolina, writing, shooting, editing, and funding everything alone. Every dollar reinvested into camera gear and inventory.

2017

Top trending creator on YouTube

One of the top trending creators of 2017 on YouTube.

2018

First sneaker / streetwear YouTuber to cross 1M subs

Verified at 1 million on YouTube, the first creator in the sneakers + streetwear lane to clear it. '$4,000 outfit on my first day of school' clears 13M views.

2018

Lil Yachty × Blazendary

Gave Lil Yachty $25,000 in Air Jordans on camera (749K views), then a part two going through his collection.

2018

Linked with Lil Baby

One of the artists the channel crossed paths with in those years, alongside Lil Yachty.

2018

Foot Locker “Week of Greatness” commercial

On set for Foot Locker’s Week of Greatness commercial shoot, alongside Juice WRLD and Meek Mill.

2019

Hosted Grail Wars on Complex Media

Complex tapped him to host Grail Wars, their head-to-head sneaker / streetwear grail format. Also recurring talent across multiple Complex Media properties.

2020

Returned to NYC

Five years of full-stack content production in NC behind him. Moved back to his birth city and started layering on what would become the operation: day trading, Pokémon card streams, then live commerce.

2021

Contracted by Whatnot to build Sneakers & Streetwear

First dedicated sneaker streamer on the platform. Aug 2021 – Feb 2022 on contract building the category from launch; went full-time as a seller after. Full case study under BRAND WORK → Whatnot.

2022

Retired from full-time YouTube

Stepped off the daily YouTube grind after 8 years of writing, shooting, and editing everything himself. Whatnot becomes the main gig, live commerce as the next chapter.

2023

4 appearances on Pawn Stars

Recurring streetwear and sneaker authenticator on the History Channel: Yeezy Red October, Supreme × LV monogram parka, Supreme × Air Jordan 5 (Nike VIP pair), Tinker Hatfield-signed AJ5.

#1 luxury seller on Whatnot

585K followers, 490K+ items sold, 4.8★ from 152K reviews.

1B+ lifetime impressions

Across Whatnot, YouTube, Instagram and TikTok.

Four episodes of Pawn Stars.

Authenticating streetwear and sneakers with Rick and Chumlee at the World Famous Gold & Silver Pawn Shop in Las Vegas.

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Photo · 1/4

Season 24 · Episode 4 · 2026

Supreme × Louis Vuitton monogram parka

On set with Rick and Chumlee, authenticating a Supreme × Louis Vuitton monogram parka valued at ~$17,500.

Season 21 · Episode 6 · 2023

Nike Air Yeezy 2 “Red October”

Brought in a pair of the Nike Air Yeezy 2 “Red October.” One of the rarest sneakers Kanye ever released on Nike.

Season 23 · Episode 7

2011 Supreme × Air Jordan 5 (Nike VIP pair)

Appraised a 2011 Supreme × Air Jordan 5 originally owned by a Nike VIP.

Season 22 · Episode 10 · 2024

2008 Air Jordan 5 Metallic signed by Tinker Hatfield

Tinker Hatfield signed it five times: both shoes, the box, photo card, magazine. Inscribed “to Michael.” Listed in the Gold & Silver Pawn Shop’s “As Seen on Pawn Stars” collection.

Past work.

Past YouTube hits and the daily Whatnot stream. Tap to watch.

YouTube · 13M VIEWS →

Crazy Outfit on My First Day of School

$4,000 head-to-toe Supreme, Louis Vuitton, Gucci.

YouTube · 7.5M VIEWS →

Trading a $5 Supreme Sticker to a $500 Bape Hoodie

Paperclip trade-up.

YouTube · SNEAKERCON COLLAB →

I Gave Rapper Lil Yachty $25,000 Air Jordans

Filmed at SneakerCon. Handed Yachty a vault of grails.

YouTube · CAR REVEAL →

Buying a Brand New 2021 Mercedes-AMG GT 63 S

Traded in the G-Wagon for the GT 63 S. The full reveal, 1.4M views.

We buy daily.

From a single pair to a full collection. Ship it to us.

Email your list →shop@blazendary.com · we reply within 3 business days.

Watches

Designer bags

Jewelry

Sneakers

Streetwear

Accessories

Also vintage, sealed product and full collections.

Can't find it? We'll source it.

Name the piece and what you want to spend. Our buyers go hunting.

One inbox.

Selling to us, brand work, press, shopping questions: all one email. Customer questions, fastest reply on Whatnot DMs.