Live tonight on Whatnot1.64M verified on YouTube#1 luxury seller · 585K followers490K+ items sold4.8★ from 152K reviews596 sales over $1K in 60 daysNYC luxury operation since 2014Live tonight on Whatnot1.64M verified on YouTube#1 luxury seller · 585K followers490K+ items sold4.8★ from 152K reviews596 sales over $1K in 60 daysNYC luxury operation since 2014

Giancarlo Purch, Founder

Founded 2014 · New York

Luxury, live
from New York.

Blazendary is Giancarlo Purch's luxury resale and media company. It started as a sneaker channel in 2014 and is now one of the top luxury sellers on Whatnot, streaming designer bags, watches and jewelry every day.

1.64M

YouTube subscribers

585K

Whatnot followers

490K+

pieces sold live

4×

on History's Pawn Stars

Live tonight on Whatnot

Shop the stream.

Luxury seller

585K

Followers · 490K+ sold

4.8★

152K reviews

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Watches · Bags · Jewelry · Sneakers · Sealed & more

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Sourcing desk · New

Can't find the piece? Tell us what you want and your budget. Our buying team goes looking.

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BOSSBY BLAZENDARYINVITE-ONLY · ONBOARDING NOW

RUN YOUR ENTIRE RESELL OPERATION.

The operating system behind a high-volume resale business: sourcing, authentication, inventory, live sales and real P&L.

VISIT BOSSINVENTORY.COM →

The Mailing ListEst. 2014 · New York

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Recently Sold.

Updated Oct 30, 2026

596 pieces sold for over $1,000 in the last 60 days, live on Whatnot. A few of the big ones.

Rolex Oyster Perpetual 40mm · Full Rainbow Bust Down — $26,995
Rolex
Oyster Perpetual 40mm · Full Rainbow Bust Down
Aftermarket diamonds, finished by a jeweler.

Rolex Submariner Date 40mm · Blue Dial · Sapphire & Diamond Bezel

Sold · Sep 3

$13,150

Rolex

Submariner Date 40mm · Blue Dial · Sapphire & Diamond Bezel

Aftermarket diamonds, finished by a jeweler.

View Legit App cert →

Hermès Kelly 40 · Rubis Taurillon Clémence · PHW · c.2010

Sold · Sep 3

$11,150

Hermès

Kelly 40 · Rubis Taurillon Clémence · PHW · c.2010

Chanel 25 Caviar Hobo · Black · 30cm · 2026

Caviar Mini Top Handle Flap · Black · 20cm · 2026

Datejust 36mm · MOP Diamond Dial & Bezel · 1979

Aftermarket diamonds, finished by a jeweler.

View Legit App cert →

Chanel Jumbo Double Flap · Black Caviar · SHW · c.2011

Sold · Oct 14

$6,900

Chanel

Jumbo Double Flap · Black Caviar · SHW · c.2011

Lizard CC Flap Bag · 22cm · c.2015–2016

Metallic Caviar Classic Double Flap · 25cm · c.2015–2016

Jumbo Double Flap · Red Caviar · 30cm · c.2014–2015

× Takashi Murakami Multicolore Fringe Bucket Bag · c.2006

Python & Pink Caviar Business Affinity · SS2018

Epi Coffret Jewelry Trunk · Red · c.2022–2023

Tweed Camellia Mini Rectangle Flap · FW2023 · 20cm

So Kelly 26 · Black Togo · c.2009

Chanel 19 Sequin Flap · Small · c.2019–2020

Satin Beaded Monogram Coussin BB · c.2023

Chanel 19 Quilted Lambskin Flap · Light Gray · 30cm

Tweed Pearl Crush Mini Square Flap · FW2023 · 17cm

Studded Black Leather Bucket Bag · c.2003

View Legit App cert →

Catch the next one live →Prices are what each piece sold for on Whatnot. Tap a piece to see its certificate.

Business Wire

By the figures.

The real numbers, by platform.

Whatnot#1 luxury seller/blazendary ↗

YouTubeVerified@blazendary ↗

Instagramtwo accounts ↗

All platforms · Estimate

1,000,000,000+

lifetime impressions, rough estimate

What we can count

341,505,861YouTube views · Social Blade

23,300,000TikTok likes

490,000+items sold on Whatnot

Brand work

Who we've worked with.

Tap any brand to open the case study.

Commerce partners

On screen & media

Brand campaigns

Also worked with Nike, Mercedes-Benz, HBO Max, Samsung, Walmart, Lacoste, Puma and more.

Profile

Giancarlo Purch.

25, NYC, on the internet since 2009.

2014

Started posting at 14

Built the channel out of North Carolina, writing, shooting, editing, and funding everything alone. Every dollar reinvested into camera gear and inventory.

2017

Top trending creator on YouTube

One of the top trending creators of 2017 on YouTube.

2018

First sneaker / streetwear YouTuber to cross 1M subs

Verified at 1 million on YouTube, the first creator in the sneakers + streetwear lane to clear it. '$4,000 outfit on my first day of school' clears 13M views.

2018

Lil Yachty × Blazendary

Gave Lil Yachty $25,000 in Air Jordans on camera (749K views), then a part two going through his collection.

2018

Foot Locker “Week of Greatness” commercial

On set for Foot Locker’s Week of Greatness commercial shoot, alongside Juice WRLD and Meek Mill.

2019

Hosted Grail Wars on Complex Media

Complex tapped him to host Grail Wars, their head-to-head sneaker / streetwear grail format. Also recurring talent across multiple Complex Media properties.

2020

Returned to NYC

Five years of full-stack content production in NC behind him. Moved back to his birth city and started layering on what would become the operation: day trading, Pokémon card streams, then live commerce.

2021

Contracted by Whatnot to build Sneakers & Streetwear

First dedicated sneaker streamer on the platform. Aug 2021 – Feb 2022 on contract building the category from launch; went full-time as a seller after. Full case study under BRAND WORK → Whatnot.

2022

Retired from full-time YouTube

Stepped off the daily YouTube grind after 8 years of writing, shooting, and editing everything himself. Whatnot becomes the main gig, live commerce as the next chapter.

2023

4 appearances on Pawn Stars

Recurring streetwear and sneaker authenticator on the History Channel: Yeezy Red October, Supreme × LV monogram parka, Supreme × Air Jordan 5 (Nike VIP pair), Tinker Hatfield-signed AJ5.

#1 luxury seller on Whatnot

585K followers, 490K+ items sold, 4.8★ from 152K reviews.

1B+ lifetime impressions

Across Whatnot, YouTube, Instagram and TikTok.

As seen on

Four episodes of Pawn Stars.

Authenticating streetwear and sneakers with Rick and Chumlee at the World Famous Gold & Silver Pawn Shop in Las Vegas.

On set: Supreme × Louis Vuitton monogram parka

Photo · 1/4

Season 24 · Episode 4 · 2026

Supreme × Louis Vuitton monogram parka

On set with Rick and Chumlee, authenticating a Supreme × Louis Vuitton monogram parka valued at ~$17,500.

Season 21 · Episode 6 · 2023

Nike Air Yeezy 2 “Red October”

Brought in a pair of the Nike Air Yeezy 2 “Red October.” One of the rarest sneakers Kanye ever released on Nike.

Season 23 · Episode 7

2011 Supreme × Air Jordan 5 (Nike VIP pair)

Appraised a 2011 Supreme × Air Jordan 5 originally owned by a Nike VIP.

Season 22 · Episode 10 · 2024

2008 Air Jordan 5 Metallic signed by Tinker Hatfield

Tinker Hatfield signed it five times: both shoes, the box, photo card, magazine. Inscribed “to Michael.” Listed in the Gold & Silver Pawn Shop’s “As Seen on Pawn Stars” collection.

Arts