Blazendary
Live tonight on Whatnot
Shop the stream.
#1
Luxury seller
585K
Followers · 490K+ sold
4.8★
152K reviews
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We buy daily
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3 days
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NYC
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Blazendary, New York.

Luxury commerce · Live entertainment

1.64M YouTube subscribers · #1 luxury seller on Whatnot.

Giancarlo Purch, founder of Blazendary

Blazendary is a New York–based luxury commerce and media company built on fashion, entertainment, and a digital department store foundation.

Founded in 2014 by creator and entrepreneur Giancarlo Purch, Blazendary has evolved from a viral YouTube channel into one of the most influential fashion-resale live streams in the world, powered by authenticity, personality, and the community it's built on.

Every piece is carefully sourced globally, then photographed, streamed live, and shipped with precision from our headquarters in New York. Reaching millions across Whatnot, YouTube, TikTok, Instagram, and Snapchat.

More than resale. More than content. The future of entertainment-driven live shopping.

The Mailing ListEst. 2014 · New York

Stay up to date.

Drop your email and we'll keep you in the loop.

Recently Sold.

Updated Oct 30, 2026

596 pieces sold for over $1,000 in the last 60 days, live on Whatnot. A few of the big ones.

Rolex Oyster Perpetual 40mm · Full Rainbow Bust Down
Sold · Sep 7
$26,995
Rolex
Oyster Perpetual 40mm · Full Rainbow Bust Down
Aftermarket diamonds, finished by a jeweler.
Rolex Cosmograph Daytona 40mm · Two-Tone · White Stick Dial · c.2008
Sold · Sep 3
$15,145
Rolex
Cosmograph Daytona 40mm · Two-Tone · White Stick Dial · c.2008
View Legit App cert →
Rolex GMT-Master II “Batman” 40mm · Black Dial · Oyster
Sold · Sep 21
$14,195
Rolex
GMT-Master II “Batman” 40mm · Black Dial · Oyster
View Legit App cert →
Rolex Submariner Date 40mm · Blue Dial · Sapphire & Diamond Bezel
Sold · Sep 3
$13,150
Rolex
Submariner Date 40mm · Blue Dial · Sapphire & Diamond Bezel
Aftermarket diamonds, finished by a jeweler.
View Legit App cert →
Hermès Kelly 40 · Rubis Taurillon Clémence · PHW · c.2010
Sold · Sep 3
$11,150
Hermès
Kelly 40 · Rubis Taurillon Clémence · PHW · c.2010
View Entrupy cert →
Chanel Chanel 25 Caviar Hobo · Black · 30cm · 2026
Sold · Sep 28
$8,074
Chanel
Chanel 25 Caviar Hobo · Black · 30cm · 2026
View Entrupy cert →
Chanel Caviar Mini Top Handle Flap · Black · 20cm · 2026
Sold · Sep 12
$7,758
Chanel
Caviar Mini Top Handle Flap · Black · 20cm · 2026
View Entrupy cert →
Rolex Datejust 36mm · MOP Diamond Dial & Bezel · 1979
Sold · Sep 7
$6,954
Rolex
Datejust 36mm · MOP Diamond Dial & Bezel · 1979
Aftermarket diamonds, finished by a jeweler.
View Legit App cert →
Chanel Jumbo Double Flap · Black Caviar · SHW · c.2011
Sold · Oct 14
$6,900
Chanel
Jumbo Double Flap · Black Caviar · SHW · c.2011
View Entrupy cert →
Chanel Lizard CC Flap Bag · 22cm · c.2015–2016
Sold · Sep 14
$6,800
Chanel
Lizard CC Flap Bag · 22cm · c.2015–2016
View Entrupy cert →
Rolex Lady-Datejust 26mm · Factory Black Diamond Dial · Two-Tone · c.2000
Sold · Oct 26
$6,455
Rolex
Lady-Datejust 26mm · Factory Black Diamond Dial · Two-Tone · c.2000
View Legit App cert →
Chanel Jumbo Double Flap · Red Caviar · 30cm · c.2014–2015
Sold · Oct 14
$5,800
Chanel
Jumbo Double Flap · Red Caviar · 30cm · c.2014–2015
View Entrupy cert →
Louis Vuitton × Takashi Murakami Multicolore Fringe Bucket Bag · c.2006
Sold · Sep 18
$5,116
Louis Vuitton
× Takashi Murakami Multicolore Fringe Bucket Bag · c.2006
View Entrupy cert →
Chanel Python & Pink Caviar Business Affinity · SS2018
Sold · Oct 17
$4,149
Chanel
Python & Pink Caviar Business Affinity · SS2018
View Entrupy cert →
Louis Vuitton Epi Coffret Jewelry Trunk · Red · c.2022–2023
Sold · Oct 28
$4,090
Louis Vuitton
Epi Coffret Jewelry Trunk · Red · c.2022–2023
View Entrupy cert →
Hermès So Kelly 26 · Black Togo · c.2009
Sold · Oct 6
$3,896
Hermès
So Kelly 26 · Black Togo · c.2009
View Entrupy cert →
Chanel Chanel 19 Sequin Flap · Small · c.2019–2020
Sold · Oct 26
$3,640
Chanel
Chanel 19 Sequin Flap · Small · c.2019–2020
View Entrupy cert →
Louis Vuitton Satin Beaded Monogram Coussin BB · c.2023
Sold · Oct 21
$3,640
Louis Vuitton
Satin Beaded Monogram Coussin BB · c.2023
View Entrupy cert →
Alexander McQueen Studded Black Leather Bucket Bag · c.2003
Sold · Sep 7
$2,900
Alexander McQueen
Studded Black Leather Bucket Bag · c.2003
View Legit App cert →
Goyard Green Tote with Pochette · 55cm · c.2024
Sold · Sep 11
$2,082
Goyard
Green Tote with Pochette · 55cm · c.2024
View Entrupy cert →
Catch the next one live →Prices are what each piece sold for on Whatnot. Tap a piece to see its certificate.

From the archive.

Off-White Burrow · Series
Sold
Off-White
Burrow · Series
Curated Designer Jewelry Edit
Sold
Curated
Designer Jewelry Edit
Christian Louboutin Heels Restock
Sold
Christian Louboutin
Heels Restock
Christian Dior Vintage High Heel Pendant Necklace
Sold
Christian Dior
Vintage High Heel Pendant Necklace
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Run your whole
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Request beta access · bossinventory.com

Sourcing·Inventory·Live sales·Real P&L
Business Wire

By the figures.

The real numbers, by platform.

1.64M
YOUTUBE
verified channel
585K
WHATNOT
#1 luxury seller
490K+
ITEMS SOLD
on Whatnot
4.8★
RATING
152K reviews
740K
TIKTOK
followers
429K
INSTAGRAM
across accounts
221K
SNAPCHAT
subscribers
1B+
LIFETIME IMPRESSIONS
30K+
ORDERS / MONTH
<1 day
AVG SHIP
on Whatnot
596
$1K+ SALES
last 60 days
$26,995
TOP SALE
Rolex, last 60 days
About

What we do.

A luxury ecosystem built around authenticity, run out of one NYC building.

Blazendary is the intersection of luxury, media, digital department store, and live commerce entertainment: an 8-figure NYC corporation built around authenticity. We make videos on YouTube (1.64M verified) and run the #1 luxury stream on Whatnot: 585K followers, 490K+ items sold, 4.8★ from 152K reviews.

On the internet since 2009, incorporated in 2014. Tens of thousands of orders ship a month out of NYC.

For brand work, press, or sell-to-us, email shop@blazendary.com. Customer questions: DM us on Whatnot.

Departments
  • Executive Leadership
  • Inventory
  • Authentication
  • Quality Control
  • Stream
  • Logistics
  • Shipping
  • Buying
  • Design
  • Social
Brand work

Who we've worked with.

Tap any brand below to open the case study. Closer relationships up top. One-off campaigns in the list at the bottom.

All brand work clients

Pawn Stars · Whatnot · Entrupy · Legit App · Complex Media · Foot Locker · Vogue · Bape · Ultra Pro · Asus · The Container Store · SneakerCon · Nike · Mercedes-Benz · HBO Max · Samsung · Walmart · Lacoste · Puma · Tommy Hilfiger · Lids · Champs Sports · Fashion Nova · Mattel · Hot Wheels · Squarespace · Hollister · Celsius · Manscaped · Privacy · Timex · Bucked Up · Seacrest Studios

Profile

Giancarlo Purch.

25, NYC, on the internet since 2009.

Started posting at 14
2014

Started posting at 14

Built the channel out of North Carolina, writing, shooting, editing, and funding everything alone. Every dollar reinvested into camera gear and inventory.

2017

Top trending creator on YouTube · Blazendary trademarked

One of the top trending creators of 2017 on YouTube. Registered the Blazendary trademark the same year, the name is owned IP.

2018

First sneaker / streetwear YouTuber to cross 1M subs

Verified at 1 million on YouTube, the first creator in the sneakers + streetwear lane to clear it. '$4,000 outfit on my first day of school' clears 13M views.

2019

Hosted Grail Wars on Complex Media

Complex tapped him to host Grail Wars, their head-to-head sneaker / streetwear grail format. Also recurring talent across multiple Complex Media properties.

2020

Returned to NYC

Five years of full-stack content production in NC behind him. Moved back to his birth city and started layering on what would become the operation: day trading, Pokémon card streams, then live commerce.

Contracted by Whatnot to build Sneakers & Streetwear
2021

Contracted by Whatnot to build Sneakers & Streetwear

First dedicated sneaker streamer on the platform. Aug 2021 – Feb 2022 on contract building the category from launch; went full-time as a seller after. Full case study under BRAND WORK → Whatnot.

Retired from full-time YouTube
2022

Retired from full-time YouTube

Stepped off the daily YouTube grind after 8 years of writing, shooting, and editing everything himself. Whatnot becomes the main gig, live commerce as the next chapter.

4 appearances on Pawn Stars
2023

4 appearances on Pawn Stars

Recurring streetwear and sneaker authenticator on the History Channel: Yeezy Red October, Supreme × LV monogram parka, Supreme × Air Jordan 5 (Nike VIP pair), Tinker Hatfield-signed AJ5.

#1 luxury seller on Whatnot

#1 luxury seller on Whatnot

585K followers, 490K+ items sold, 4.8★ from 152K reviews.

1B+ lifetime impressions

Across YouTube, TikTok, Instagram, Whatnot, Snapchat.

As seen on

Four episodes of Pawn Stars.

Authenticating streetwear and sneakers with Rick and Chumlee at the World Famous Gold & Silver Pawn Shop in Las Vegas.

Supreme × Louis Vuitton monogram parka
Season 24 · Episode 4 · 2026

Supreme × Louis Vuitton monogram parka

On set with Rick and Chumlee, authenticating a Supreme × Louis Vuitton monogram parka valued at ~$17,500.

Nike Air Yeezy 2 “Red October”
Season 21 · Episode 6 · 2023

Nike Air Yeezy 2 “Red October”

Brought in a pair of the Nike Air Yeezy 2 “Red October.” One of the rarest sneakers Kanye ever released on Nike.

Season 22 · Episode 10 · 2024

2011 Supreme × Air Jordan 5 (Nike VIP pair)

Appraised a 2011 Supreme × Air Jordan 5 originally owned by a Nike VIP.

2008 Air Jordan 5 Metallic signed by Tinker Hatfield

Tinker Hatfield signed it five times: both shoes, the box, photo card, magazine. Inscribed “to Michael.” Listed in the Gold & Silver Pawn Shop’s “As Seen on Pawn Stars” collection.

Arts

Past work.

Past YouTube hits and the daily Whatnot stream. Tap to watch.

Crazy Outfit on My First Day of School
13M VIEWS
YouTube →

Crazy Outfit on My First Day of School

$4,000 head-to-toe Supreme, Louis Vuitton, Gucci.

Trading a $5 Supreme Sticker to a $500 Bape Hoodie
7.5M VIEWS
YouTube →

Trading a $5 Supreme Sticker to a $500 Bape Hoodie

Paperclip trade-up.

I Gave Rapper Lil Yachty $25,000 Air Jordans
SNEAKERCON COLLAB
YouTube →

I Gave Rapper Lil Yachty $25,000 Air Jordans

Filmed at SneakerCon. Handed Yachty a vault of grails.

Lil Yachty Gives Us a Sneak Peek at His Sneaker Closet
FEATURE
YouTube →

Lil Yachty Gives Us a Sneak Peek at His Sneaker Closet

Inside Lil Yachty's personal sneaker room.

→ Subscribe on YouTube→ Follow on Whatnot
Wanted

We buy daily.

From a single pair to a full collection. Ship it to us, or we'll pick up large collections in person across New York.

Whatnot's #1 luxury seller

585K followers, 490K+ items sold, 4.8★ across 152K reviews. We know what your pieces are worth, and we have the audience to move them fast.

We buy direct

No consignment and no waiting on a sale. We agree on a number and buy from you directly.

Handled on our end

Photography, listing, and Entrupy or Legit App checks where they apply.

How it works
1
Make the list

Photos of each piece, condition notes (box, tags, wear), and the number you want.

2
Send it over

Email shop@blazendary.com, subject "Selling to Blazendary." Add any receipts or certificates.

3
Get an offer

We reply within 3 business days. Agree on price and we set pickup or shipping that week.

4
Get paid

Agree on the number and you get paid.

#1
Luxury seller · Whatnot
490K+
Items sold
4.8★
152K reviews
30K+
Orders / month
What we buy
  • Sneakers
  • Streetwear
  • Vintage
  • Designer
  • Accessories
  • Sealed product
  • Full collections
Send us your list
shop@blazendary.com
Contact

One inbox.

Selling to us, brand work, press, shopping questions: all one email. Customer questions, fastest reply on Whatnot DMs.

Primary InboxTap to email →
shop@blazendary.com→
Sell-to-us · Brand · Press · Shop · Reply within 3 business days
What we buy
  • Sneakers
  • Streetwear
  • Vintage
  • Designer
  • Accessories
  • Sealed product
  • Full collections
WHATNOT
/blazendary · DM us
INSTAGRAM
@giancarlopurch
YOUTUBE
@blazendary
TIKTOK
@blazendary
The Mailing List · Est. 2014

Never miss
a drop.

Join the list and we'll keep you posted.

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