Blazendary
Live tonight on Whatnot
Shop the stream.
#1
Luxury seller
531K
Followers · 450K+ sold
4.8★
138K reviews
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We buy daily
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Blazendary, New York.

Luxury commerce · Live entertainment

1.66M YouTube subscribers · #1 luxury seller on Whatnot.

Giancarlo Purch, founder of Blazendary

Blazendary is a New York–based luxury commerce and media company built on fashion, entertainment, and a digital department store foundation.

Founded in 2014 by creator and entrepreneur Giancarlo Purch, Blazendary has evolved from a viral YouTube channel into one of the most influential fashion-resale live streams in the world, powered by authenticity, personality, and the community it's built on.

Every piece is carefully sourced globally, then photographed, streamed live, and shipped with precision from our headquarters in New York. Reaching millions across Whatnot, YouTube, TikTok, Instagram, and Snapchat.

More than resale. More than content. The future of entertainment-driven live shopping.

The Mailing ListEst. 2014 · New York

Stay up to date.

Drop your email and we'll keep you in the loop.

Recently Sold.

Off-White Burrow · Series
Sold
Off-White
Burrow · Series
Curated Designer Jewelry Edit
Sold
Curated
Designer Jewelry Edit
Christian Louboutin Heels Restock
Sold
Christian Louboutin
Heels Restock
Christian Dior Vintage High Heel Pendant Necklace
Sold
Christian Dior
Vintage High Heel Pendant Necklace
Private beta · Onboarding nowBoss Inventory

Run your whole
resell operation.

The command center for high-volume resellers: sourcing, inventory, live sales, and real P&L in one place. Built on the floor of a real operation, not a boardroom.

Learn more on the site →

Request beta access · bossinventory.com

Sourcing·Inventory·Live sales·Real P&L
Business Wire

By the figures.

The real numbers, by platform.

1.66M
YOUTUBE
verified channel
531K
WHATNOT
#1 luxury seller
450K+
ITEMS SOLD
on Whatnot
4.8★
RATING
138K reviews
741K
TIKTOK
followers
410K
INSTAGRAM
across accounts
221K
SNAPCHAT
subscribers
1B+
LIFETIME IMPRESSIONS
30K+
ORDERS / MONTH
About

What we do.

A luxury ecosystem built around authenticity, run out of one NYC building.

Blazendary is the intersection of luxury, media, digital department store, and live commerce entertainment: an 8-figure NYC corporation built around authenticity. We make videos on YouTube (1.66M verified) and run the #1 luxury stream on Whatnot: 531K followers, 450K+ items sold, 4.8★ from 138K reviews.

On the internet since 2009, incorporated in 2014. Tens of thousands of orders ship a month out of NYC.

For brand work, press, or sell-to-us, email shop@blazendary.com. Customer questions: DM us on Whatnot.

Departments
  • Executive Leadership
  • Inventory
  • Authentication
  • Quality Control
  • Stream
  • Logistics
  • Shipping
  • Buying
  • Design
  • Social
Brand work

Who we've worked with.

Tap any brand below to open the case study. Closer relationships up top. One-off campaigns in the list at the bottom.

All brand work clients

Pawn Stars · Whatnot · Entrupy · Legit App · Complex Media · Foot Locker · Vogue · Bape · Ultra Pro · Asus · The Container Store · SneakerCon · Nike · Mercedes-Benz · HBO Max · Samsung · Walmart · Lacoste · Puma · Tommy Hilfiger · Lids · Champs Sports · Fashion Nova · Mattel · Hot Wheels · Squarespace · Hollister · Celsius · Manscaped · Privacy · Timex · Bucked Up · Seacrest Studios

Profile

Giancarlo Purch.

25, NYC, on the internet since 2009.

Started posting at 14
2014

Started posting at 14

Built the channel out of North Carolina, writing, shooting, editing, and funding everything alone. Every dollar reinvested into camera gear and inventory.

2017

Top trending creator on YouTube · Blazendary trademarked

One of the top trending creators of 2017 on YouTube. Registered the Blazendary trademark the same year, the name is owned IP.

2018

First sneaker / streetwear YouTuber to cross 1M subs

Verified at 1 million on YouTube, the first creator in the sneakers + streetwear lane to clear it. '$4,000 outfit on my first day of school' clears 13M views.

2019

Hosted Grail Wars on Complex Media

Complex tapped him to host Grail Wars, their head-to-head sneaker / streetwear grail format. Also recurring talent across multiple Complex Media properties.

2020

Returned to NYC

Five years of full-stack content production in NC behind him. Moved back to his birth city and started layering on what would become the operation: day trading, Pokémon card streams, then live commerce.

Contracted by Whatnot to build Sneakers & Streetwear
2021

Contracted by Whatnot to build Sneakers & Streetwear

First dedicated sneaker streamer on the platform. Aug 2021 – Feb 2022 on contract building the category from launch; went full-time as a seller after. Full case study under BRAND WORK → Whatnot.

Retired from full-time YouTube
2022

Retired from full-time YouTube

Stepped off the daily YouTube grind after 8 years of writing, shooting, and editing everything himself. Whatnot becomes the main gig, live commerce as the next chapter.

2023

4 appearances on Pawn Stars

Recurring streetwear and sneaker authenticator on the History Channel: Yeezy Red October, Supreme × LV monogram parka, Supreme × Air Jordan 5 (Nike VIP pair), Tinker Hatfield-signed AJ5.

#1 luxury seller on Whatnot

#1 luxury seller on Whatnot

531K followers, 450K+ items sold, 4.8★ from 138K reviews.

1B+ lifetime impressions

Across YouTube, TikTok, Instagram, Whatnot, Snapchat.

As seen on

Four episodes of Pawn Stars.

Authenticating streetwear and sneakers with Rick and Chumlee at the World Famous Gold & Silver Pawn Shop in Las Vegas.

Supreme × Louis Vuitton monogram parka
Season 24 · Episode 4 · 2026

Supreme × Louis Vuitton monogram parka

On set with Rick and Chumlee, authenticating a Supreme × Louis Vuitton monogram parka valued at ~$17,500.

Nike Air Yeezy 2 “Red October”
Season 21 · Episode 6 · 2023

Nike Air Yeezy 2 “Red October”

Brought in a pair of the Nike Air Yeezy 2 “Red October.” One of the rarest sneakers Kanye ever released on Nike.

Season 22 · Episode 10 · 2024

2011 Supreme × Air Jordan 5 (Nike VIP pair)

Appraised a 2011 Supreme × Air Jordan 5 originally owned by a Nike VIP.

2008 Air Jordan 5 Metallic signed by Tinker Hatfield

Tinker Hatfield signed it five times: both shoes, the box, photo card, magazine. Inscribed “to Michael.” Listed in the Gold & Silver Pawn Shop’s “As Seen on Pawn Stars” collection.

Arts

Past work.

Past YouTube hits and the daily Whatnot stream. Tap to watch.

Crazy Outfit on My First Day of School
13M VIEWS
YouTube →

Crazy Outfit on My First Day of School

$4,000 head-to-toe Supreme, Louis Vuitton, Gucci.

Trading a $5 Supreme Sticker to a $500 Bape Hoodie
7.5M VIEWS
YouTube →

Trading a $5 Supreme Sticker to a $500 Bape Hoodie

Paperclip trade-up.

I Gave Rapper Lil Yachty $25,000 Air Jordans
SNEAKERCON COLLAB
YouTube →

I Gave Rapper Lil Yachty $25,000 Air Jordans

Filmed at SneakerCon. Handed Yachty a vault of grails.

Lil Yachty Gives Us a Sneak Peek at His Sneaker Closet
FEATURE
YouTube →

Lil Yachty Gives Us a Sneak Peek at His Sneaker Closet

Inside Lil Yachty's personal sneaker room.

→ Subscribe on YouTube→ Follow on Whatnot
Wanted

We buy daily.

Single pairs to full collections, sneakers to sealed product. Ship it to us, or we'll pick up large collections in person across New York.

Whatnot's #1 luxury seller

531K followers, 450K+ items sold, 4.8★ across 138K reviews. We know what your pieces are worth, and we have the audience to move them fast.

Paid when it ships

Agree on a number and payment goes out with the collection. No consignment, no waiting on a sale, no fees skimmed off the back end.

Handled on our end

Photography, listing, and Entrupy or Legit App checks where they apply.

How it works
1
Make the list

Photos of each piece, condition notes (box, tags, wear), and the number you want.

2
Send it over

Email shop@blazendary.com, subject "Selling to Blazendary." Add any receipts or certificates.

3
Get an offer

We reply within 3 business days. Agree on price and we set pickup or shipping that week.

4
Get paid

Cash or wire, your call. The collection ships tracked and insured.

#1
Luxury seller · Whatnot
450K+
Items sold
4.8★
138K reviews
30K+
Orders / month
What we buy
  • Sneakers
  • Streetwear
  • Vintage
  • Designer
  • Accessories
  • Sealed product
  • Full collections
Send us your list
shop@blazendary.com
Photos · Condition · Asking price · Reply within 3 business days
Contact

One inbox.

Selling to us, brand work, press, shopping questions: all one email. Customer questions, fastest reply on Whatnot DMs.

Primary InboxTap to email →
shop@blazendary.com→
Sell-to-us · Brand · Press · Shop · Reply within 3 business days
What we buy
  • Sneakers
  • Streetwear
  • Vintage
  • Designer
  • Accessories
  • Sealed product
  • Full collections
WHATNOT
/blazendary · DM us
INSTAGRAM
@giancarlopurch
YOUTUBE
@blazendary
TIKTOK
@blazendary
The Mailing List · Est. 2014

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a drop.

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