Blazendary
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#1Fashion seller on Whatnot531KFollowers · 450K+ sold4.8★From 138K reviews
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Blazendary, New York.

Luxury commerce · Live entertainment

1.66M YouTube subscribers · #1 fashion seller on Whatnot.

Giancarlo Purch, founder of Blazendary

Blazendary is a New York–based luxury commerce and media company built on fashion, entertainment, and a digital department store foundation.

Founded in 2014 by creator and entrepreneur Giancarlo Purch, Blazendary has evolved from a viral YouTube channel into one of the most influential fashion-resale live streams in the world — powered by authenticity, personality, and the community it's built on.

Every piece is carefully sourced globally, then authenticated, photographed, streamed live, and shipped with precision from our headquarters in New York. Reaching millions across Whatnot, YouTube, TikTok, Instagram, and Snapchat.

More than resale. More than content. The future of entertainment-driven live shopping.

The Floor

Recently Sold.

Rolex Submariner Date 'Hulk' 40mm · Green Dial & Green Ceramic Bezel · Oyster Bracelet · 2010 · Box & Card · 11-Link Full Set
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Rolex
Submariner Date 'Hulk' 40mm · Green Dial & Green Ceramic Bezel · Oyster Bracelet · 2010 · Box & Card · 11-Link Full Set
Aftermarket diamonds, finished by a jeweler.
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Rolex Datejust 36mm 18K Yellow Gold Two-Tone Bust Down · Arabic Pavé Diamond Dial
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Rolex
Datejust 36mm 18K Yellow Gold Two-Tone Bust Down · Arabic Pavé Diamond Dial
Aftermarket diamonds, finished by a jeweler.
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Rolex Lady-Datejust 26mm Oyster · Diamond Dial & Bezel · 2000–2001
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Rolex
Lady-Datejust 26mm Oyster · Diamond Dial & Bezel · 2000–2001
Aftermarket diamonds, finished by a jeweler.
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Rolex Day-Date 36mm Presidential · 18K Yellow Gold · Original Champagne Diamond Dial · 1990–1991
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Rolex
Day-Date 36mm Presidential · 18K Yellow Gold · Original Champagne Diamond Dial · 1990–1991
Original Rolex champagne diamond dial. Diamond bracelet + bezel are aftermarket, finished by a jeweler.
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Rolex GMT-Master II 40mm 'Saru' · Ruby Bezel & Diamond Lugs · 2010–2013
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Rolex
GMT-Master II 40mm 'Saru' · Ruby Bezel & Diamond Lugs · 2010–2013
Aftermarket diamonds, finished by a jeweler.
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Rolex Datejust 41mm Full Bust Down · Diamond Dial, Diamond Case, Rainbow Bezel
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Rolex
Datejust 41mm Full Bust Down · Diamond Dial, Diamond Case, Rainbow Bezel
Aftermarket diamonds, finished by a jeweler.
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Hermès Birkin 35 Bleu Jean + Kelly 35 Tosca · Togo Leather · PHW · Dust Bags Included
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Hermès
Birkin 35 Bleu Jean + Kelly 35 Tosca · Togo Leather · PHW · Dust Bags Included
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Chanel Quilted Tweed 'Afternoon Tea' Top Handle Vanity with Chain · 12cm · c.2021–24 · Box, Dust Bag, & Papers
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Chanel
Quilted Tweed 'Afternoon Tea' Top Handle Vanity with Chain · 12cm · c.2021–24 · Box, Dust Bag, & Papers
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Chanel Cambon Bucket Tote · Pink & Black Lambskin · Medium · c.2004–2005 · With Dust Bag
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Chanel
Cambon Bucket Tote · Pink & Black Lambskin · Medium · c.2004–2005 · With Dust Bag
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Gucci Dionysus GG Supreme Blooms Mini Bag · 20cm
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Gucci
Dionysus GG Supreme Blooms Mini Bag · 20cm
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Gucci × Ken Scott Floral Leather Horsebit Continental Wallet · Full Inclusion
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Gucci × Ken Scott
Floral Leather Horsebit Continental Wallet · Full Inclusion
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Off-White Burrow · Series
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Off-White
Burrow · Series
Curated Designer Jewelry Edit
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Curated
Designer Jewelry Edit
Christian Louboutin Heels Restock
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Christian Louboutin
Heels Restock
Christian Louboutin Metallic Specchio Boreal Loubi54 Chain Clutch · Orig. $1,782
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Christian Louboutin
Metallic Specchio Boreal Loubi54 Chain Clutch · Orig. $1,782
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Christian Dior Vintage High Heel Pendant Necklace
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Christian Dior
Vintage High Heel Pendant Necklace
Business Wire

By the figures.

The real numbers, by platform.

1.66M
YOUTUBE
verified channel
531K
WHATNOT
#1 fashion seller
450K+
ITEMS SOLD
on Whatnot
4.8★
RATING
138K reviews
741K
TIKTOK
followers
410K
INSTAGRAM
across accounts
221K
SNAPCHAT
subscribers
1B+
LIFETIME IMPRESSIONS
30K+
ORDERS / MONTH
About

What we do.

A luxury ecosystem built around authenticity, run out of one NYC building.

Blazendary is the intersection of luxury, media, digital department store, and live commerce entertainment: an 8-figure NYC corporation built around authenticity. We make videos on YouTube (1.66M verified) and run the #1 fashion stream on Whatnot: 531K followers, 450K+ items sold, 4.8★ from 138K reviews.

On the internet since 2009, incorporated in 2014. Tens of thousands of orders ship a month out of NYC.

For brand work, press, or sell-to-us, email shop@blazendary.com. Customer questions: DM us on Whatnot.

Departments
  • Executive Leadership
  • Inventory
  • Authentication
  • Quality Control
  • Stream
  • Logistics
  • Shipping
  • Buying
  • Design
  • Social
Brand work

Who we've worked with.

Tap any brand below to open the case study. Closer relationships up top. One-off campaigns in the list at the bottom.

All brand work clients

Pawn Stars · Whatnot · Entrupy · Legit App · Complex Media · Foot Locker · Bape · Master & Dynamic · Ultra Pro · Asus · The Container Store · SneakerCon · Nike · Vogue · Mercedes-Benz · HBO Max · Samsung · Walmart · Lacoste · Puma · Tommy Hilfiger · Lids · Champs Sports · Fashion Nova · Mattel · Hot Wheels · Squarespace · Hollister · Celsius · Manscaped · Privacy · Timex · Bucked Up · Seacrest Studios

Profile

Giancarlo Purch.

25, NYC, on the internet since 2009.

Started posting at 14
2014

Started posting at 14

Built the channel out of North Carolina — writing, shooting, editing, and funding everything alone. Every dollar reinvested into camera gear and inventory.

2017

Top trending creator on YouTube · Blazendary trademarked

One of the top trending creators of 2017 on YouTube. Registered the Blazendary trademark the same year — the name is owned IP.

2018

First sneaker / streetwear YouTuber to cross 1M subs

Verified at 1 million on YouTube — the first creator in the sneakers + streetwear lane to clear it. '$4,000 outfit on my first day of school' clears 13M views.

2019

Hosted Grail Wars on Complex Media

Complex tapped him to host Grail Wars — their head-to-head sneaker / streetwear grail format. Also recurring talent across multiple Complex Media properties.

2020

Returned to NYC

Five years of full-stack content production in NC behind him. Moved back to his birth city and started layering on what would become the operation: day trading, Pokémon card streams, then live commerce.

Contracted by Whatnot to build Sneakers & Streetwear
2021

Contracted by Whatnot to build Sneakers & Streetwear

First dedicated sneaker streamer on the platform. Aug 2021 – Feb 2022 on contract building the category from launch; went full-time as a seller after. Full case study under BRAND WORK → Whatnot.

Retired from full-time YouTube
2022

Retired from full-time YouTube

Stepped off the daily YouTube grind after 8 years of writing, shooting, and editing everything himself. Whatnot becomes the main gig — live commerce as the next chapter.

2023

4 appearances on Pawn Stars

Recurring streetwear and sneaker authenticator on the History Channel: Yeezy Red October, Supreme × LV monogram parka, Supreme × Air Jordan 5 (Nike VIP pair), Tinker Hatfield-signed AJ5.

#1 fashion seller on Whatnot

531K followers, 450K+ items sold, 4.8★ from 138K reviews.

1B+ lifetime impressions

Across YouTube, TikTok, Instagram, Whatnot, Snapchat.

As seen on

Four episodes of Pawn Stars.

Authenticating streetwear and sneakers with Rick and Chumlee at the World Famous Gold & Silver Pawn Shop in Las Vegas.

Supreme × Louis Vuitton monogram parka
Season 24 · Episode 4 · 2026

Supreme × Louis Vuitton monogram parka

On set with Rick and Chumlee, authenticating a Supreme × Louis Vuitton monogram parka valued at ~$17,500.

Nike Air Yeezy 2 “Red October”
Season 21 · Episode 6 · 2023

Nike Air Yeezy 2 “Red October”

Brought in a pair of the Nike Air Yeezy 2 “Red October.” One of the rarest sneakers Kanye ever released on Nike.

2011 Supreme × Air Jordan 5 (Nike VIP pair)
Season 22 · Episode 10 · 2024

2011 Supreme × Air Jordan 5 (Nike VIP pair)

Appraised a 2011 Supreme × Air Jordan 5 originally owned by a Nike VIP.

2008 Air Jordan 5 Metallic signed by Tinker Hatfield

2008 Air Jordan 5 Metallic signed by Tinker Hatfield

Tinker Hatfield signed it five times: both shoes, the box, photo card, magazine. Inscribed “to Michael.” Listed in the Gold & Silver Pawn Shop’s “As Seen on Pawn Stars” collection.

Arts

Past work.

Past YouTube hits and the daily Whatnot stream. Tap to watch.

Crazy Outfit on My First Day of School
13M VIEWS
YouTube →

Crazy Outfit on My First Day of School

$4,000 head-to-toe Supreme, Louis Vuitton, Gucci.

Trading a $5 Supreme Sticker to a $500 Bape Hoodie
7.5M VIEWS
YouTube →

Trading a $5 Supreme Sticker to a $500 Bape Hoodie

Paperclip trade-up.

I Gave Rapper Lil Yachty $25,000 Air Jordans
SNEAKERCON COLLAB
YouTube →

I Gave Rapper Lil Yachty $25,000 Air Jordans

Filmed at SneakerCon — handed Yachty a vault of grails.

Lil Yachty Gives Us a Sneak Peek at His Sneaker Closet
FEATURE
YouTube →

Lil Yachty Gives Us a Sneak Peek at His Sneaker Closet

Inside Lil Yachty's personal sneaker room.

→ Subscribe on YouTube→ Follow on Whatnot
Contact

One inbox.

Selling to us, brand work, press, shopping questions: all one email. Customer questions, fastest reply on Whatnot DMs.

Primary Inbox
shop@blazendary.com
Sell-to-us · Brand · Press · Shop · Reply within 3 business days
What we buy
  • Sneakers
  • Streetwear
  • Vintage
  • Designer
  • Accessories
  • Sealed product
  • Full collections
WHATNOT
/blazendary · DM us
INSTAGRAM
@giancarlopurch
YOUTUBE
@blazendary
TIKTOK
@blazendary