BlazendaryWEDNESDAY, MAY 27, 2026 · New York

●Live tonight on Whatnot1.66M verified on YouTube#1 fashion seller · 531K followers450K+ items sold4.8★ from 138K reviewsAuthenticated in-house · Entrupy + Legit App + C.O.A.Rolex · Hermès · Chanel · Gucci · Louboutin · McQueen · CartierNYC luxury operation since 2014●Live tonight on Whatnot1.66M verified on YouTube#1 fashion seller · 531K followers450K+ items sold4.8★ from 138K reviewsAuthenticated in-house · Entrupy + Legit App + C.O.A.Rolex · Hermès · Chanel · Gucci · Louboutin · McQueen · CartierNYC luxury operation since 2014

● Live tonight on Whatnot

Tap to follow · whatnot.com/invite/blazendary

We buy daily

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shop@blazendary.com

Front Page

Blazendary, New York.

1.66M verified on YouTube, #1 fashion seller on Whatnot.

Giancarlo Purch, founder of Blazendary — Giancarlo Purch, founder + media personality.

Blazendary is the intersection of luxury, media, digital department store, and live commerce entertainment: an 8-figure NYC corporation built around authenticity. We make videos on YouTube (1.66M verified) and run the #1 fashion stream on Whatnot, with daily output across TikTok, Instagram, and Snapchat.

Founded in 2014. Inventory comes in, gets authenticated and photographed, hits the stream, and often ships back out the same day.

#1 fashion seller on Whatnot: 531K followers, 450K+ items sold, 4.8★ from 138K reviews.

Recently SoldFrom the floor · 24 pieces

Rolex Submariner Date 'Hulk' 40mm · Green Dial & Green Ceramic Bezel · Oyster Bracelet · 2010 · Box & Card — Rolex
Submariner Date 'Hulk' 40mm · Green Dial & Green Ceramic Bezel · Oyster Bracelet · 2010 · Box & Card

Rolex Datejust 36mm 18K Yellow Gold Two-Tone Bust Down · Arabic Pavé Diamond Dial

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✓ Verified

Rolex

Datejust 36mm 18K Yellow Gold Two-Tone Bust Down · Arabic Pavé Diamond Dial

Aftermarket diamonds, finished by a jeweler.

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Rolex Lady-Datejust 26mm Oyster · Diamond Dial & Bezel · 2000–2001

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Rolex

Lady-Datejust 26mm Oyster · Diamond Dial & Bezel · 2000–2001

Aftermarket diamonds, finished by a jeweler.

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Rolex Day-Date 36mm Presidential · 18K Yellow Gold · Original Champagne Diamond Dial · 1990–1991

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✓ Verified

Rolex

Day-Date 36mm Presidential · 18K Yellow Gold · Original Champagne Diamond Dial · 1990–1991

Original Rolex champagne diamond dial. Diamond bracelet + bezel are aftermarket, finished by a jeweler.

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Rolex GMT-Master II 40mm 'Saru' · Ruby Bezel & Diamond Lugs · 2010–2013

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✓ Verified

Rolex

GMT-Master II 40mm 'Saru' · Ruby Bezel & Diamond Lugs · 2010–2013

Aftermarket diamonds, finished by a jeweler.

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Rolex Datejust 41mm Full Bust Down · Diamond Dial, Diamond Case, Rainbow Bezel

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✓ Verified

Rolex

Datejust 41mm Full Bust Down · Diamond Dial, Diamond Case, Rainbow Bezel

Aftermarket diamonds, finished by a jeweler.

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Hermès Birkin & Kelly — Hermès
Birkin & Kelly

Chanel Purple Bouclé Bucket — Chanel
Purple Bouclé Bucket

Business Wire

By the figures.

The real numbers, by platform.

1.66M

YOUTUBE

verified channel

531K

WHATNOT

#1 fashion seller

450K+

ITEMS SOLD

on Whatnot

4.8★

RATING

138K reviews

741K

TIKTOK

followers

410K

INSTAGRAM

across accounts

221K

SNAPCHAT

subscribers

1B+

LIFETIME IMPRESSIONS

30K+

ORDERS / MONTH

Brand work

Who we've worked with.

Closer relationships up top. One-off campaigns below.

Pawn Stars Whatnot Entrupy Legit App Complex Media Foot Locker Ultra Pro Master & Dynamic The Container Store SneakerCon

All brand work clients

Pawn Stars · Whatnot · Entrupy · Legit App · Complex Media · Foot Locker · Ultra Pro · Master & Dynamic · The Container Store · SneakerCon · Nike · Vogue · Mercedes-Benz · HBO Max · Samsung · Walmart · Lacoste · Puma · Tommy Hilfiger · Lids · Champs Sports · Fashion Nova · Mattel · Hot Wheels · Squarespace · Hollister · Celsius · Manscaped · Privacy · Timex · Bucked Up · Seacrest Studios

About

What we do.

A luxury ecosystem built around authenticity, run out of one NYC building.

Blazendary is the intersection of luxury, media, digital department store, and live commerce entertainment: an 8-figure NYC corporation built around authenticity. We make videos on YouTube (1.66M verified) and run the #1 fashion stream on Whatnot: 531K followers, 450K+ items sold, 4.8★ from 138K reviews.

On the internet since 2009, incorporated in 2014. Tens of thousands of orders ship a month out of NYC.

For brand work, press, or sell-to-us, email shop@blazendary.com. Customer questions: DM us on Whatnot.

Departments

Executive Leadership
Inventory
Authentication
Quality Control
Stream
Logistics
Shipping
Buying
Design
Social

Profile

Giancarlo Purch.

25, NYC, on the internet since 2009.

2009

Started posting at 14

First sneaker and streetwear videos from North Carolina.

2021

Contracted by Whatnot to build Sneakers & Streetwear category

August 2021 to February 2022. Built the category from launch, then went full-time as a seller.

2023

4 appearances on Pawn Stars

Authenticated streetwear and sneakers across four episodes: Yeezy Red October, LV monogram parka, Supreme × Air Jordan 5, Tinker Hatfield-signed AJ5.

#1 fashion seller on Whatnot

531K followers, 450K+ items sold, 4.8★ from 138K reviews.

1B+ lifetime impressions

Across YouTube, TikTok, Instagram, Whatnot, Snapchat.

The org

Who runs it.

The team behind Blazendary.

Founder & CEO

Giancarlo Purch

As seen on

Four episodes of Pawn Stars.

Authenticating streetwear and sneakers with Rick and Chumlee at the World Famous Gold & Silver Pawn Shop in Las Vegas.

Season 24 · Episode 4 · 2026

Supreme × Louis Vuitton monogram parka

On set with Rick and Chumlee, authenticating a Supreme × Louis Vuitton monogram parka valued at ~$17,500.

Season 21 · Episode 6 · 2023

Nike Air Yeezy 2 “Red October”

Brought in a pair of the Nike Air Yeezy 2 “Red October.” One of the rarest sneakers Kanye ever released on Nike.

Season 22 · Episode 10 · 2024

2011 Supreme × Air Jordan 5 (Nike VIP pair)

Appraised a 2011 Supreme × Air Jordan 5 originally owned by a Nike VIP.

2008 Air Jordan 5 Metallic signed by Tinker Hatfield

Tinker Hatfield signed it five times: both shoes, the box, photo card, magazine. Inscribed “to Michael.” Listed in the Gold & Silver Pawn Shop’s “As Seen on Pawn Stars” collection.