PRESS KIT™
Everything a writer, editor, or brand partner needs to cover or work with Blazendary.
Blazendary is the intersection of luxury, media, digital department store, and live commerce entertainment: an 8-figure NYC corporation built around authenticity. Founded in 2014 by Giancarlo Purch, the media personality behind the brand. We make videos, run live commerce, and produce brand campaigns across YouTube, TikTok, Instagram, and Whatnot, where we're the top-grossing fashion seller.
From designer handbags to Rolexes to hand-selected luxury collectibles, Blazendary merges live retail with personality-driven entertainment, shipping tens of thousands of orders a month. Deep-entrenched roots in the community: synonymous with fashion for over a decade.
Authentication is the spine of the luxury ecosystem. Every piece is authenticated in-house before it lists. Our C.O.A. (Certificate of Authenticity) team clears sneakers, streetwear, vintage, designer bags, watches, and sealed product, backed by industry-leading authentication technology from Entrupy and Legit App. Nothing reaches a customer without clearing every check.
Blazendary operates out of NYC with internal teams across Executive Leadership, Inventory, Authentication (C.O.A.), Quality Control, Stream, Logistics, Shipping, Buying, Design, and Social Media. The network has earned over 1 billion lifetime impressions and ships tens of thousands of orders a month.
Short version: 8-figure luxury resale digital department store. 1.66M on YouTube, #1 fashion on Whatnot.
Blazendary represents the evolution of modern retail. Founded by CEO Giancarlo Purch as a creator-driven brand entrenched in fashion and culture in late 2014 via YouTube videos, Blazendary became the first sneaker and streetwear YouTuber to hit one million followers on the platform.
The audience witnessed the early hustle in real time and created transparency that was unmatched. The knowledge, skills, and ability gleaned from those early YouTube days expanded over the last few years into the sophisticated luxury livestream Blazendary is famous for today.
Built from basement to boardroom. Today: an 8-figure luxury resale digital department store, 1.66M verified on YouTube, #1 fashion seller on Whatnot. Based in NYC. Giancarlo is also the media personality behind the brand.